Wednesday 20 January 2016

Free Spirit Quilt Top


This is how high I got up the ladder before my fear of heights set in!

I've spent the last two weeks working as hard and fast as I can to get this quilt top done in a timely manner for Free Spirit. All that's left is to applique a big white logo across the top and quilt it, and then ship it off to Charlotte, to Free Spirit HQ, so that they can take it to Quilt Con West next month!


So I thought today you might be interested in hearing a little about my work with Free Spirit?

In about September last year, I was approached by Free Spirit's marketing department in an email saying that Anna Maria Horner had recommended me as someone who might be interested in mapping some virtual quilts for her upcoming lines. The email was such a surprise, as I'm sure you can imagine, that I had to read it three times to see if I'd understood it correctly. And I didn't understand it. What was mapping? And what were virtual quilts? Anna Maria Horner knew who I was? And if I wrote back with these questions, was I giving myself away that I was completely in the dark, and therefore, possibly the wrong person for the job?

I took the plunge, politely, but excitedly replying that I was very interested, if they could just let me know exactly what I was interested in.
It turns out 'mapping' is designing, using the pictures of the fabric designs. I would design a quilt (actually, three or four quilts) on my computer with the images of the fabric line and submit them for consideration. They would get back to me with their favourite, and I would write a pattern for them.


I really enjoy the work. And if I may say so, I think I'm good at it. Though, that's not to say I haven't had to learn a lot. It's a very different process writing a pattern for a quilt before you've made it. My usual quilting process involves a lot of trial and error at the best and quickest way to put together blocks or quilt tops. I can't go through that process here. Often I tend towards scrappy quilts that play with value, rather than two-colour blocks, which makes cutting instructions really tricky. And I don't think I have ever, ever, sat down and thought about how much of each print I need and what exactly I need to cut before diving into a quilt. I usually just start cutting until I feel like I have enough, which is usually only about half of what I need. I sew it together and then start cutting again. And I guess, most importantly, while I'm making the quilt, I often make changes, because of how I feel about it now that I'm working with it, or because I've built on my original plan.

But quilt design on a computer is a completely different animal, and it's one I've learned to really love. I've had to learn that even in a scrappy quilt, I should use a similar amount of cuts per print, making the pattern much easier to read, and to write. I've learned, as I come up with new blocks or layouts, to ask myself "Could I actually describe that to someone? How?" and, "Do I even know how I would put that together?" It's easy to get creative with lines on a computer. It's a whole other thing to sew fabric together in the same way. The whole process has felt like learning a new science, or a new language. It's like the grammar here is different to the way I'm used to speaking, but I can find other ways to get my message across.

I've been amazed to see old designs I discarded on a previous job, suddenly come to life with a completely different line of fabrics. It's helped hone a sense of what brings different fabrics out, what do different styles need to look beautiful.

The lovely folks at Free Spirit have been so kind and open to me learning these things, happy to answer my questions, and I am very grateful for the opportunity. I've worked with lines that are exactly my taste, and I have more ideas than I can use. And I've worked with lines that are so different to what's in my stash, but the challenge of making something I'm really happy with has been so satisfying. I wish I could show them all here now! But I'll wait until the quilts have been shown at Quilt Market.


And then, about six weeks ago, I was asked to design this quilt, a special request for the Free Spirit Booth at Quilt Con West in Pasadena next month. Actually, again, I designed three quilts. I mapped the cityscape at the top of the post, the medallion quilt above, and the one I'm making. My brief included using a colour gradient, from purple to aqua, and the Free Spirit Logo in white. I really, really love the other two quilts, but I'm so glad they chose this one. It does make me feel like a Free Spirit. And it's also the simplest design, a good thing for me because I'm making it on the other side of the world.

Still, it's taken about twice as long as I anticipated to sew it up. I've always been terrible at guessing such things, and my optimism got the better of me here too.  I've been so fortunate that Tim is at home these days, able to look after the kids and the food and our other needs. Working from home is a challenge! But it still feels like a gift that I can tell my kids, who have walked right past Tim in the kitchen to come ask me for a sandwich, that that's Daddy's job this week. Oh, and to have my very own coffee connoisseur in the next room!


And my very own Quilt Critic. Here he is telling me what I didn't quite achieve in the design. We've been married ten years next month, and I'm glad I've learned to appreciate his feedback, and then still hold it up confidently against my own! And I love this quilt. I really love it. I can't wait to start the next challenge of appliqueing the logo. I can't wait to use some very new, yet to be released, wideback cotton for the backing! And I can't wait to see it hanging in the Free Spirit booth at QuiltCon.

Will you be there? Will you take a photo for me?

24 comments:

  1. The quilt is beautiful and all those fabrics so yummy. I never gave thought before as to how the fabric companies go about getting quilts made for their booths so it was fun to learn how you came into the process. Great job.

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  2. It is stunning! Absolutely beautiful. The colors are my favorite, so that always helps. I love how random and mixed up it looks, but also when you look closely you can see the intricate shapes. Job well done! It must feel good to work outside the box, and very rewarding.

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  3. I like all of the designs, but the one you're working on is glorious. I need to work on my patience and then tackle something like that.

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  4. Awesome work Jodi! I loved reading about your process! Congratulations :)

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  5. Congratulations! That quilt is beautiful!

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  6. Madly in love with this quilt!!! Pattern coming???
    buffyh_6@ (YAHOO) dot COM

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  7. Jodi, I am SO thrilled for you!! They couldn't have chosen a better woman for the job. Your work is amazing. I'm dying over that quilt for QuiltCon -- absolutely fantastic. I know just what you mean about the challenges of pattern writing -- it really is like learning a new language. Well done, my friend!

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  8. Love the color combination. Look forward to seeing it there

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  9. Oh please say that along with this booth quilt comes a pattern with fabric suggestions to get that teal to purple gradient. It's beautiful and it was so interesting to learn about the process that companies use to have quilts designed.

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  10. This is just beautiful. What a learning curve you have been on, and what an honour to get the opportunity.

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  11. I seriously let out an outloud "WOW"!, when I saw this in my feed... this is absolutely stunning! You've definitely inspired me for my next color palette... amazing!

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  12. All three are amazing! I particularly love your kaleidoscope one, the colours just dance! And I enjoyed reading about how you came to be involved in this project.

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  13. That is just beautiful! Congratulations on what seems hard won success!

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  14. This is so exciting Jodi, thanks for filling us in on the details. I really do love the one you are working on, much more than the other options. Do you have to quilt and bind it too? Looking great and good things ahead!

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  15. So this connection was after you had approached Free Spirit and they supplied you with a bundle of AMH's Loominous? You made a stunning quilt with this fabric collection of AMH - no wonder she took notice with IG # helping make the world so interconnected.

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  16. I love this quilt. At first I thought it was made of tiny little triangles, then I realised it was made from many blocks. I recently found a template for that block and want to try it out. I just love how you have gradually changed the colours. Well done on your beautiful quilts and for the commission from Free Spirit :)

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  17. Such stunning designs, they are all really beautiful. I love the quilt you have made, the gradient in the colours is just stunning. Congrats on a great new quilting advture and such stunning work.

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  18. what an honor for you and oh that cool colors piece is stunning!

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  19. I love all three but especially the cityscape.

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  20. Congratulations on getting this work. All three quilts look fantastic - i would hate to have to choose one!

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  21. OMG! I am so happy for you Jodie. This is so amazing. I love love your quilt! Cannot wait to see the finished quilt pic. Beautiful job. You have awesome hubby to help with the kids. Give him a hug too. Congrats!!!

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  22. Love your medallion quilt especially! Beautiful use of the fabric!

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  23. Hurrah!!!! Great way to share the news, Jodie. I totally hear you on how awesome it is to say "that's Daddy's job" when your job is SEWING. the best.

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  24. How completely wonderful Jodie. So pleased for you. You make the most beautiful quilts :-)

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I so love your comments! I read all of them and reply when I can. If you don't hear back, I'm lost under a mound of scraps or outside jumping on the trampoline with the kids. Jodi. xx